Word of Mouth Advertising Works!

What would you say is the best type of advertising?
banners, article marketing, PPC?

What would you say if I told you that word of mouth advertising is King?.
Let's take a closer look at this often overlooked form of advertising.

While I would agree with you that targeted email, banner ads, solo ads, and even radio ads all have their place, nothing compares to the power of word of mouth advertising.

Now....when one person communicates to another person about your product or service, just the fact that they are speaking about your product or service brands you as an expert in your field. Most people searching online today do not trust advertising, but they do trust people and their recommendations.

This is how it works, if a person feels strongly enough about what you do to tell another, the person receiving the information will take notice, even if it get's explained wrong. If that person tells say...15 or 20 more people, they will become a center of influence.

If you consider yourself a professional marketer you cannot afford to overlook social networking sites for long. These Social networking sites are now the perfect place to begin building relationships – the fact is, it’s all about relationships!. Paid advertising does not encourage any dialog. Social sites like Twitter, Facebook and more will encourage dialog,

In order to properly use these social networking sites and develop a word of mouth business, you need to be in regular contact with the type of people who can benefit from your product or service. You need to ask your self a very honest question; do you know what your ideal prospect looks like? Once you do you can develop and implement a plan
to get and stay in front of them.

Try some of these techniques:

* List the kind of clients that you would like to have more contact with. Understand your product or service and match to ideal client I.E. they need what you do, they would benefit from your product or service, etc.

* Find common ground. What does your ideal client do or enjoy?, what are their hobbies, what websites do they surf?. Learn as much as you can and be where they are.

* Get to know them on there playground. Before people will buy and recommend you, they need to get to know and trust you.

Learn to develop and build that trust relationship with people who are well positioned to help you. You have to earn their recommendation. When you do, your marketing will explode with what is the best form of advertising ….word of mouth.

To your Success,
Gerald Stidham
http://www.geraldsonlinebiz.com
http://geraldstidham.com/blog/
http://www.youtube.com/geraldsbiz

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