In my opinion you should NEVER pay for MLM leads. The reasons are numerous and will make sense once you understand how your prospects behave and what they look for in an opportunity or MLM company.
First off…MLM leads that you pay for are not targeted, most of the leads you will receive from any company that sells them are simply tire kickers. They may have requested information on MLM or other opportunities but they are not serious or have committed to building an online business. They certainly do not know you, trust you or are interested in your particular opportunity. You must first get them to trust you and then start to build a relationship with them.
Working MLM leads is very time consuming and can be extremely difficult to get any kind of results or traction. First you have to call them “a negative experience” and you may call hundreds if not thousands before even one will be willing to listen to your pitch. Plan on spending countless hours sending out emails, that will probably just end up in their spam folder or spending hundreds on postage to send them some kind of information. See…not very targeted.
However, there is a better way………
Learn to incorporate attraction marketing into your business to attract highly targeted MLM leads.. With this form of advertising you are generating MLM leads naturally and organically. They are more receptive to your opportunity and company.
Build a relationship with them first, get them to trust you and see you as an expert in the industry. Now you have a lead that is open to receiving your opportunity and is more likely to join and stay. Use web 2.0 marketing to achieve these results.
Web 2.0 marketing involves a combination of different strategies that will get you branded as an expert in your industry. Soon prospects will trust you, want to follow you and are stomping at your front door to be included in what you have to offer. Remember, that people do not join opportunities they join people. Try to think of it in terms of quality over quantity.
Here are some web 2.0 lead generating strategies:
* Video marketing
* Article Marketing
* Blogging
* Facebook and MySpace
Learn to master these techniques and watch the flood gates open when it comes to generating natural, highly targeted MLM leads. Then watch your downline explode, your commission checks grow and your business expand.
To your Success,
Gerald Stidham
Retirebiz@gmail.com
http://www.geraldsonlinebiz.com
http://geraldsonlinebusiness.wordpress.com
http://www.youtube.com/geraldsbiz
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