Never quit; failure is not an option: Using List Builders & Safe list in your marketing campaigns

Using List builders and Safe list in your online marketing campaigns can be effective if used correctly. Let’s take a closer look at both of these marketing strategies, weigh the pros and cons, so you can make an informed decision on whether using list builders and safe list in your online marketing is worth the effort.

The nice thing about these sites is you don’t have to already have a huge list to mail too. You can use their list, it is already in place for you and the interface is easy to navigate. This makes sending out your ad easy and quick…just copy and paste then submit.

There are a couple of differences between list builders and safe list, let’s explore these now. List builders will charge you a fee to join and mail to their list, typically you can mail your offer to the list once every 3 to 5 days depending on which level you join. Safe list are free to join, and you will need to earn credits by viewing other offers in order to send your ad to their members.

Pros and cons:
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List Builders:
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As I mentioned earlier List builder sites will charge you a yearly fee in order to mail your ad to their list, earning credits will not be necessary in order to send out your ad. The cost is usually $199.00 to $399.00 a year; it just depends on which site you decide to join. Once you join you will be able to send out your opportunity to the list once every 3 to 5 days. The members of List builder sites are for the most part, targeted and receptive to your offer.

These members are also business owners and online marketers themselves, so they are open to look at other offers. You will have to provide an email when you signup, but you can use your contact email if you want, I found that the emails I get from the list builders I joined are not too bad and some actually contain good information. In summation, it does cost to join list builder sites, but the market is more targeted and receptive. If you have a well written solo ad and a landing page that converts, then you should consider using List Builders as part of your online marketing efforts.

Safe List:
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Safe list are free to join, all you need is 2 email addresses. One is your contact email address and the other is for all the offers you will receive, “do not use your contact email address to receive offers you will be flooded with ads”. In order to send out your ads, you will need to earn credits, and then these credits can be used to send out your offer to other members. You earn credits by viewing other member’s offers via a clickable link. Once you click on the link and view the offer, the system recognizes that you have fulfilled your obligation and assigns the credit to your account automatically.

Safe List members are less receptive to your offer, then List builder members. Most if not all safe list members are also trying to get their offer in front of as many people as possible, you can also expect your ad to end up in a large percentage of spam folders. The key to using safe list effectively is massive action. You need to join at least 50 sites and track your activity. Send out your ad to the same site on the same day each week, and don’t forget to keep those credits built up, no credits no mailings. In summation: Safe list are free to join, but are more labor intensive and require massive action if you want to have any success.

Some sites I recommend:

List Auction
ViralUrl
ListJoe.com