Time to Get started with Video Marketing

I know what your thinking...Not too worry, shooting, setting up and posting videos online is easy and very effective in generating new leads. It is not uncommon for Google to pick up your video, just hours after you upload it and have it placed in the top 5 Google results organically. This is free traffic and creates very qualified prospects. Listen..don't worry about the small stuff,

* I look goofy...my first video, which is still on Youtube was from a company van
* It is not professional enough...I had a prospect comment my first video was great
* I have nothing to share or no expertise...just tell your story

Use the steps here and before long you will be mastering video marketing. OK, let's get started. First and most obvious you will need a camera or webcam. Don't go run out and buy the most expensive one there is. If you have a digital camera that shoots videos, that is fine or just go buy a webcam at your local electronics store for around $30.00.

Once your set up with your camera, it is time to do some keyword research. This is important, you will be selecting a keyword to do a video around. Use Googles adword keyword research tool, or wordtracker offers a free version. Research keywords that are longtail "4 to 5 words long", and produce 300,000 to 500,000 results from a Google search.

The smaller your results list is, the much better chance you have of being picked up. As you perform a Google search, look to see how many paid adword advertisers there are on the right side, the more the better. You are not competing with these marketers, lots of advertisers tells you that it is a profitable niche.

Now it is time to determine what you want to say. Spend maybe 30 to 60 minutes drafting this story. Use bullet points to highlight what you want to convey, keep it brief and to the point. You will not be reading it word for word when you produce your first video.

OK, let's shoot your first video..I like to position my camera so it points back towards me, so you can see me and my work space. Some people like to go outside near a lake or mountain side or others simply have a white wall background. Choose the most comfortable for you, don't get too caught up on this step. Try and relax and be yourself, it is OK if you cough, or scratch your head or you may need to glance down at your draft to help keep you focused..again that is OK

After shooting your video, during playback you may say to yourself "what an awful video, I did nothing right", this is to be expected. Don't be too hard on yourself, you may perceive your video had bad, but trust me most other people will like it and enjoy the connection you have established. Don;t try and shoot a perfect video, it will never happen. If you feel it is necessary to reshoot it a couple of time that's OK, but remember the key to video marketing is getting it uploaded.

Final step is getting it uploaded to as many video social media sites as possible. This can be a daunting task if you choose to do it manually. I use Traffic geyser, this piece of software allows me to upload to multiple sites, enter in all the keywords and my link so the search engines pick it up quickly, all in a matter of minutes.

There you have it, my best advice... just shoot your first one and get it uploaded. It gets much easier the more you do.

To your Video marketing Success,
Gerald Stidham
http://www.geraldsonlinebiz.com
http://geraldsonlinebusiness.wordpress.com
facebook.com/gerald.stidham.